Reckitt Launches AI-Powered Animation to Promote Handwashing

Children learning proper handwashing techniques with soap as part of a hygiene awareness campaign in Pakistan

Reckitt Pakistan has introduced an AI-powered animation to promote handwashing with soap among children. The initiative highlights the importance of personal hygiene and aims to make hygiene education more engaging and accessible for young audiences. The campaign is associated with Global Handwashing Day, which raises awareness about the role of hand hygiene in protecting public […]